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How Combat Conditioning Became a Best-Seller
Dear Friend,
It's a 'public secret' that most fitness books don't become best-sellers. In fact, most books, regardless of genre, don't even sell out of their first printing.
So how did Combat Conditioning become a best-seller? Tis a great question - and those
who are sharp would say it has kicked butt due to superior marketing. That, I will not deny.
But the other reason Combat Conditioning became a best-seller is because the product delivers the benefits that are talked about in the ads for it.
Even if the ads for Combat Conditioning sound like hype or bull-shark - which frankly, to many they do, the product flat out delivers. And that's why I regularly receive a stack of testimonials about it each and every day.
Interestingly enough, the so-called 'hype' ads about Combat Conditioning break many of the cardinal rules taught in Internet Guru school. Por ejemplo, if you were to listen to any selection of Internet gurus - they would tell you the following:
'Do not tell your customer that there is any work involved.
You want the prospect to believe that they go to bed reading your
book and wake up lean and mean - even without exercising.'
The entire ad for Combat Conditioning violates this cardinal rule.
Throughout the ad you are literally reading about and seeing
the work, the sweat and the agony of getting whooped by a workout
that appears, for all intents and purposes, to look like something from
an aerobics class. Yet, in the ad, Frank Sherrill, discovers that it is hard work -
yet loves it. The fact that this appeal works, shows hope for society. Not everyone
is a lazy bum. There are still some who understand that the only place that success
comes before work is in the dictionary.
Now, let me move onward ....
Here's why my marketing works: I believe in straightforward honest-to-goodness-tell-it-like-it-is communication. And that's why I detest the Internet Marketing gurus who propose the idea of 'no work involved.'
No work???? Are you kidding me???
But no, I shouldn't tell you this. This is a cardinal sin of marketing.
My arse.
Let me give you the straight scoop: I WORK. I work both hard and smart.
But .... I don't work nearly as hard as people who are making peanuts compared
to me. If you were to observe who works harder, the construction crew across the
street, or me - you'd have to say the construction crew.
If you were to observe the average doctor, lawyer or accountant and compare
who works harder, it would be them - not me.
If you were to compare how hard I work compared to the people at the post office
who deliver my mail, they would beat me to a pulp.
There's a Jewish proverb that you should take note of: 'A pencil is lighter than a
shovel.'
Damn straight advice, isn't it?
Working with a shovel is back-breaking work. Working with a pencil, pen or computer
ain't nearly as hard. But it's still work.
Not only that, but I love it. I literally LOVE my job. I LOVE putting together information products and creating an advertising campaign designed to sell them. I LOVE creating a new webpage. I LOVE writing an email and sending it out. I LOVE checking my stats throughout the day. And I LOVE the smile on my face at the end of the day when I can say, yet again, "We've had a winner."
In the beginning, when I first started in the info-publishing biz - that's when it was the
hardest. I was young and green and full of hope - and I had more than a shade or two of fear, doubt and worry. Everything was new to me. I had never written a book before. I had never
made a video before. I sure as hell had never made any money.
Yet, in spite of my fear, self-doubt and concern - I did what all real winners in life do. I said, 'CHARGE. Full speed ahead.'
I took the reins in my own mind and directed them to a target. And do you know what? Nearly everything I did at first was wrong. I made so many mistakes. I wasted so much money.
But this turned into a blessing. Why? Because I figured out what works and what doesn't
and I kept score. Today, I flat out know WHAT to do - and when I teach people what to do and they do it, they get results.
Now, do you want to know something? The people who win in life are the ones who WORK.
If you simply do what you're supposed to do to win, you will get results. Then guess what? Something strange happens.
Do you want to know what that 'something' is? Let me spell it out for you: That something is called 'leverage.' And by 'leverage' I mean being able to earn double, triple, quadruple - or ten times your current income ... without doubling, tripling or ten-tupling your efforts.
Today, I earn more money in a month with LESS effort than I expended when I started. Hell, in the early days I brought in only $1,500 per month - on average. Some months more. Some months less. Now, with less effort on my part than ever before, I often earn 10x that amount PER DAY!!!!!!!!!!
Do I work? Hell, yes. But I have leveraged my efforts so that I make maximum money from minimum effort.
Want to know how? Well, I'll be holding another seminar very soon - on the subject of selling books, videos, courses as well as other goods on the Internet. It's called The Furey Method for Creating a Fortune on the Internet
In this seminar I'll teach those who want to follow my lead, how to leverage YOUR time, energy, talents and knowledge. What I teach you WILL require effort. It WILL require work. But I assure you of this: It WILL be FAR less work than what you're doing now. And far, far, FAR more rewarding.
The truth is, when I work I don't feel like I'm working. Why? Because I am 'creating.'
When you're creating time flies by so doggone fast you don't know where it went. When you're doing 'grunt work' - you can't stop counting the minutes. Remember: "A pencil is
lighter than a shovel."
How much time have I spent 'working' on this email to you? Don't know. Don't care. All I know is it's been a blast the entire time. My work is my joy. Wouldn't you like to say the same about your career? And wouldn't you like to have a career in which you "leverage" your time and talents so well that you make more from doing less and less?
If so, come join me. The link is below, in the P.S.
Best,
P.S. A seat is waiting for you at my The Furey Method for Creating a Fortune on the Internet seminar. Come and join me by clicking here.
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