By Matt Furey

One of the things I tell my info-publishing students goes as follows: "Everything you do from the moment you get up til the time you go to bed - and even what you do while sleeping, has the potential to be turned into an information product that makes money."

Taking this idea a step further, I will go so far as to say that much of what you think and much of what you know, can also be turned into a money-making information product. Don't believe me? Fine. But let's examine the evidence before you totally rule this notion out.

What are some of the seemingly mundane things that we do from the time we get up til the moment we go to bed? Well, for starters, we breathe. Tell me, are there any books on breathing? You bet your arse there are. In fact, you can get books and courses on proper breathing - and I'm NOT just talking about pregnant women going to a LeMans class. It is taught for stress reduction, weight loss, meditation, improved health and so on.

The subject of deep breathing extends so far that it travels into Chinese martial arts, where students learn to practice Qi Gong (Chi Kung). It goes to India, Japan, Korea and Russia. And it most certainly doesn't stop there. Mark my words "deep breathing products" sell - and yet, what could be more basic and fundamental and over-looked than this subject? You may take it for granted - but there are plenty of others who don't. And there are plenty of people making money from their knowledge of it. I happen to be one of them, but there's plenty of room for more.

Now let's say that after you wake up in the morning you go for a walk. Let's say, hypothetically, you've been walking everyday for the past 5 years and your daily jaunt has helped you lose weight, gain peace of mind, work through difficulties, overcome depression - what have you. Now let me ask you: Is walking a potential money maker as an info-product?

The answer, once again, is a resounding "YES."

But what if you don't practice deep breathing. What if you're not a walker. You simply get up, read the newspaper, watch the boob tube - then piss and moan about how screwed up the Democrats are; or the Republicans; or the priests; or the corporate raiders. Get the idea? Okay, great. Now, does this behavior have the potential to make money? Again, "YES."

Rush Limbaugh, Howard Stern, Don Imus - even Bill O'Reilly. Most of their schtick is about finding fault with "the enemy" - and I, for one, think this is great. Maybe you don't - but the fact of the matter is this: If you want to make money from pissing and moaning, you can.

Alright, so you don't watch the news. You don't read the newspaper. And you hate Rush, Stern, Imus and O'Reilly. After you roll out of bed you gather some fruit, take out a juicer or a blender and make something fresh and organic to drink. In fact, you're somewhat of an expert on juicing because you want to save the planet from all those horrible insensitive meat-eaters. Does anyone smell a juicing recipe book or course brewing? I, for one, can already taste it - even if I still like the idea of eating steak and eggs.

Okay, so you don't walk, eat, watch t.v. or read the papers. You drive to the mall, plop your butt on a chair and sit around observing people. As you observe people you begin to develop an ability to "read people." Overtime you are able to make snap judgments about people, based upon their body language, facial appearance and mannerisms. And you discover that most of the time you're correct.

Time Out: Let's examine the preceding paragraph for a moment. Did you know there are at least three different information products that can be developed from "people watching" - and several spin-off products as well. One of them may be a shocker to you - but again, it sells. In the U.S. we call it "face reading." In China it's called "xiang mian." I first started to study it in the early 1990's - and whether or not you believe it, people buy information on this subject.

What's funny about everything I have described so far is that we haven't even gotten to eat yet. Do you think there are products on THAT subject? Not to mention the art of cooking? Ad infinitum. Oh boy. I'm licking my chops just thinking about all these potential money makers.

Coming up with potential money-making info products is much easier than you might think. Just look around. Observe your own life. Then check online to see if there is anything already selling about the subject. I'll bet there is.